‘The Economist Naturalist: Why Economics explains almost everything’, by Robert H Frank (Professor of Management and Economics at Cornell University.) is a book which can be comprehended by people who does not study economics as an academic subject because it contains lots of interesting practical problems. Moreover, the narrative style of interpretation enables the reader to connect them with real life situation rather than unnecessary diagrams or professional terminologies.
The most engaging part of the book is that some of the phenomenons really raised my curiosity to find out the economic theories behind it. As demonstrated by the front cover of this book – Why is milk sold in rectangular containers, while are soft drinks are sold in cylindrical ones? In the beginning I did not regard it as something links with economics as it appears rather friendly than those we read in the textbooks. However, the reason behind it not only linked with economics but also psychology, history and practical experiences – the answer is for you to find out from reading the fascinating book.
Alternatively, Frank can be vague about his explanations of economic phenomenon. As demonstrated in his example of drive-up cashpoint machines that have Braille dots, some readers argue that the reason behind it is the regulation rather than opportunity cost. Despite a brief explanation, Frank does not attempt to add these alternative reasons into account. I think an economic phenomenon requires a variety of reasons to be fully established.
Overall I rate this book as 4 / 5 because after reading this book, economics is not something that is on the moon for me anymore, it illustrates a rational dimension approaching to human behaviour.