The last week has not been kind to the British motor industry. Production fell to 1.52m cars in 2018, a five year low, with a 22% fall in December making the drop the largest yearly drop since the Financial Crisis. At the start of the week, Nissan confirmed stories circulating over the weekend that it would not be building its new X-Trail SUV in Sunderland. This is despite a government announcement two years ago that it had reached a deal with Nissan to ensure, among other things that the new model would be built in Sunderland. Last month, Jaguar Land Rover (JLR) announced that they are planning to cut 4,500 jobs and this was followed by figures they published last week announcing a £3.4bn loss in the last three months of 2018 as a result both of falling diesel sales and falling demand from China which previously accounted for almost 1/3 of their sales. This loss compares with profits of £190m over the same period in 2017. In addition, their new electric vehicle is being developed and built in Austria and they have announced that the Land Rover Defender will be built in Slovakia.
The industry has suffered from two major factors. Firstly, sales of diesel vehicles have slumped following the VW emission scandal in 2015 and tighter emission controls on cars. As a result, British sales of diesel cars slumped by 30% in 2018. This means that rather than have one factory in Japan and another in Europe for the X-Trail, the Japanese factory will be large enough to meet the expected demand.
Secondly the lack of progress over Brexit, combined with a trade deal between Japan and the EU, which the UK will not be a part of if we leave with “no deal” has impacted on Nissan’s decision. The Japan-EU deal will create the largest free-trade area in the world with virtually all customs duties being abolished between the participants. Over the next seven years tariffs will be phased out and, equally as important, the EU and Japan will agree to accept international product specifications, thereby making it easy for them to compete in the other’s market. If we do not reach a deal with the EU, car exports to the EU will face a 10% tariff.
Why is the motor industry so important? We are the 11th largest car manufacturer in the world and the 4th largest in the EU behind Germany, France and Spain, with JLR, Ford, Nissan and BMW Mini being the four largest UK producers, employing 54,000 workers between them, almost 75% of total direct employment in the industry. There are many more who are employed in producing components and transporting finished vehicles and parts. The industry accounts for almost 4% of GDP and is a major exporter, particularly to the EU and the USA, producing 10% of our exports. Last year 1.24 million of the 1.52 million cars produced were exported. It attracts significant foreign investment; in the year before Brexit, there was £5bn of inward investment into the industry from overseas. Last year this fell to £½bn.
However not all in the industry is gloomy. High value manufacturers, such as Aston Martin, McLaren and Rolls Royce, are doing well. The problem is that they are dwarfed by the larger producers who are suffering.